Based: Sydney/Berlin

Why Every Small Business Needs a Website

Mark Santoso·Oct 5th 2023

Hey there! If you're a small business owner or someone flirting with the idea of starting one, this one's for you. Let's chat about websites – and why your small venture could benefit from one. And don’t worry, we’ll keep it simple. No fancy words, just plain talk.

1. It's Your Digital Business Card

Think of the last time you Googled something. Probably not too long ago, right? Now, think about the times you've looked up a business or service. Chances are, you've done that recently too. Having a website means that when someone does that for your business, they’ll find you. It's like handing out a digital business card to anyone curious enough to look you up.

2. Extensible Features: More Than Just a Business Card

One of the coolest things about websites? They're not just static pages. With today's technology, they can be souped-up, interactive hubs that can do a bunch for your business.

  • Booking Systems & Appointment Schedulers: Whether you’re a salon, a consultant, or run a B&B, these tools allow your customers to book or reserve slots right from your website. They can see when you're available, choose a time that suits them, and even get reminders. No more back-and-forth phone calls or missed bookings!

  • Customer Service Platforms: Ever seen that little chat bubble at the bottom corner of some websites? Platforms like Intercom or LiveChat let customers get in touch with you in real-time. It’s like having a virtual customer service desk, always ready to assist.

  • E-Commerce Features: Want to sell products or services online? Websites can be equipped with shopping carts, checkout systems, and secure payment methods. Turn your site into a digital storefront.

  • Feedback and Review Systems: Let your satisfied customers vouch for you. Integrate platforms where they can leave reviews, testimonials, or feedback. This not only helps you improve but also builds trust with potential customers.

  • Newsletters & Subscription Modules: Keep your audience in the loop! Let them subscribe to newsletters or updates. Platforms like Mailchimp can be integrated, turning your website into a hub for keeping your community engaged.

  • Blogs & Content Platforms: Share tips, news, or updates related to your industry. This can position you as an expert in your field and help in attracting organic traffic from search engines.

3. Open 24/7

Your physical store or office might have operating hours, but your website doesn't. It's out there, working for you, day in, day out. Whether someone's having a midnight shopping itch or just wants to check out your services over breakfast, your site is there to greet them.

4. Builds Trust

Let's be honest. When you hear about a business and it doesn’t have a website, there’s a little voice inside that whispers, “Is this legit?” Having a well-presented website can help potential customers trust your business more.

5. A Platform for Your Story

Your business isn’t just about selling things. It’s got a story, a purpose. Your website can be the stage where you tell that tale. Why did you start? What's your mission? All these pieces of your journey can resonate with potential customers, and a website is a great place to share that.

6. Cost-Effective Marketing

Sure, there are tons of ways to market your business. Ads, banners, flyers, and the like. But many of these come with recurring costs. A website? Once it's set up, it’s there. It can be a one-time investment that keeps giving back. Plus, with tools and tricks like SEO (basically, ways to make your site show up in search results), your website can become a marketing powerhouse.

7. Easy Updates

Got a new product/service? Hosting an event? Changed your opening hours? Websites are super easy to update. You don’t have to reprint brochures or signs. Just a few clicks, and your audience is in the know.

8. Reach Beyond Your Locale

While your brick-and-mortar might cater to the local crowd, a website opens up the world. Anyone, from any corner of the globe, can discover your business and what you have to offer.

Wrapping Up...

Owning a website isn’t about jumping on some digital bandwagon. It’s a logical, essential step for any small business in this age. It's your voice, your digital storefront, and your opportunity to connect with countless potential customers.

If you haven't dipped your toes into the digital waters yet, now might be the time. And for those already swimming in the deep end, hats off to you. The digital world awaits!