Earth 🌎


Crafting Stories, One Pixel at a Time: Dive into Our Latest Web Creations and Insights!


Why Blue Gum Chooses Storyblok CMS!

Let’s chat about content. And more specifically, let's discuss Content Management Systems (CMS).Content Management Systems (CMSs) have changed how businesses operate online. They've been around for decades, ensuring companies deliver their brand stories effectively to their audience. But with the changing digital landscape, the requirements for a CMS have also evolved.In comes the era of the headless CMS – a technology that’s gained significant traction recently. It offers a streamlined, flexible alternative to the traditional monolithic CMS.So, why, among all available options, has Blue Gum Web Studio chosen to use Storyblok CMS? ### Understanding the Digital Pulse: The State of CMS 2023 Australia ReportBefore we dive into our choice, let's look at some essential insights from the State of CMS 2023 Australia report:- Content Workflow Concerns: About 41% of respondents felt their CMS workflows were challenging. - Team Dynamics: In 76% of businesses, multiple teams use a CMS, highlighting the importance of collaboration. - Shift to Headless: 27% of companies have shifted to a headless CMS, revealing a growing preference for this technology. - Improved Performance: An impressive 86% of businesses noticed enhanced KPIs and revenue growth after moving to a headless CMS.### The Case for StoryblokWith these insights, let's break down the reasons Blue Gum Web Studio prefers Storyblok CMS:1. Flexibility and Scalability: Storyblok offers a perfect blend of headless technology with the practicality of a traditional CMS. It gives us the freedom to design unique front-end experiences without being restricted.2. Collaboration Made Easy: We understand that multiple teams within an organization often interact with the CMS. Storyblok's user-friendly interface makes collaboration smooth, ensuring that both our technical and non-technical teams can operate it without a hitch.3. Multichannel Publishing: One content input and the ability to push it across multiple platforms? Yes, please! This feature is a godsend, especially in today's multi-device, multi-platform digital landscape.4. Future-Proofing: With the tech world constantly changing, Storyblok ensures we're always ahead of the curve. It's adaptable and can easily integrate with new platforms and technologies.5. Security: One significant pain point for many businesses is CMS security. Storyblok provides robust security features, ensuring our content and user data are always protected.6. Trust and Reliability: Big names like Oatly and Mindvalley trust Storyblok. Their success stories and the platform's reliable performance give us the confidence to continue our partnership.### Wrapping UpChoosing the right CMS is like picking the right foundation for a building. It has to be robust, adaptable, and reliable. For Blue Gum Web Studio, Storyblok has proved to be that stable foundation, ensuring we can handle any digital content challenge thrown our way.Remember, in today's fast-paced digital world, the right CMS isn't just about managing content. It's about delivering unforgettable stories and experiences to audiences. And with Storyblok, that's precisely what we aim to do!

Mark SantosoOct 9th 2023

Small Studios for Big Web Projects?

Hey there! If you're someone from a big enterprise, and you're scratching your head over who to hire for your next web project, stick around. Let's chat about why going small – specifically, hiring a small studio – might be the best move you've yet to make. And don’t worry, we’ll keep things breezy and jargon-free.1. Personal TouchBig teams can often mean getting lost in the shuffle. With a smaller studio, you'll likely get to know everyone on board. This close-knit approach can lead to better communication, understanding, and a final product that feels truly tailored to you.2. Flexibility & AdaptabilityEver tried turning a large ship around? It's slow. Now, imagine a speedboat. That’s your small studio. They can pivot, make changes, and adapt far quicker than larger agencies.3. Innovative IdeasSmaller teams are often packed with passionate individuals who are hungry to make a mark. They’ll often come up with fresh, out-of-the-box ideas that might be overlooked in more corporate settings.4. Transparency and CommunicationWith fewer layers to go through, talking to a small studio often means you’re speaking directly to the folks getting their hands dirty on your project. Less lost-in-translation moments and more clear-cut communication.5. Bang for Your BuckWithout the overheads of large companies, small studios can often offer more competitive pricing. And with the direct attention your project gets, you’re really getting value for every dime.6. Dedication to the CraftSmaller studios often live and breathe their work. Each project isn’t just another file on the shelf; it's a testament to their skills and passion. This means they’re as invested in a stellar end product as you are.7. Local Insights (if they’re local)If the studio is from your neck of the woods, they’ll have a keen understanding of local tastes, trends, and nuances. This can give your web project a unique flavor that resonates more with a local audience.8. Rapid Response TimesWith fewer projects juggling at once and a lean team, when you ring the bell, you can expect a swift response. No more waiting days for a simple email reply.Wrapping Up...Going big isn’t always better. Whether it’s for the personal touch, the agility, or the sheer passion, working with a small studio has its merits. For enterprises used to navigating the vast oceans, it might feel different docking at a smaller port. But sometimes, that’s where the magic happens. Dive in and see the wonders a small studio can craft for your next big web project!

Mark SantosoOct 5th 2023

Why Every Small Business Needs a Website

Hey there! If you're a small business owner or someone flirting with the idea of starting one, this one's for you. Let's chat about websites – and why your small venture could benefit from one. And don’t worry, we’ll keep it simple. No fancy words, just plain talk.1. It's Your Digital Business CardThink of the last time you Googled something. Probably not too long ago, right? Now, think about the times you've looked up a business or service. Chances are, you've done that recently too. Having a website means that when someone does that for your business, they’ll find you. It's like handing out a digital business card to anyone curious enough to look you up.2. Extensible Features: More Than Just a Business CardOne of the coolest things about websites? They're not just static pages. With today's technology, they can be souped-up, interactive hubs that can do a bunch for your business.Booking Systems & Appointment Schedulers: Whether you’re a salon, a consultant, or run a B&B, these tools allow your customers to book or reserve slots right from your website. They can see when you're available, choose a time that suits them, and even get reminders. No more back-and-forth phone calls or missed bookings!Customer Service Platforms: Ever seen that little chat bubble at the bottom corner of some websites? Platforms like Intercom or LiveChat let customers get in touch with you in real-time. It’s like having a virtual customer service desk, always ready to assist.E-Commerce Features: Want to sell products or services online? Websites can be equipped with shopping carts, checkout systems, and secure payment methods. Turn your site into a digital storefront.Feedback and Review Systems: Let your satisfied customers vouch for you. Integrate platforms where they can leave reviews, testimonials, or feedback. This not only helps you improve but also builds trust with potential customers.Newsletters & Subscription Modules: Keep your audience in the loop! Let them subscribe to newsletters or updates. Platforms like Mailchimp can be integrated, turning your website into a hub for keeping your community engaged.Blogs & Content Platforms: Share tips, news, or updates related to your industry. This can position you as an expert in your field and help in attracting organic traffic from search engines.3. Open 24/7Your physical store or office might have operating hours, but your website doesn't. It's out there, working for you, day in, day out. Whether someone's having a midnight shopping itch or just wants to check out your services over breakfast, your site is there to greet them.4. Builds TrustLet's be honest. When you hear about a business and it doesn’t have a website, there’s a little voice inside that whispers, “Is this legit?” Having a well-presented website can help potential customers trust your business more.5. A Platform for Your StoryYour business isn’t just about selling things. It’s got a story, a purpose. Your website can be the stage where you tell that tale. Why did you start? What's your mission? All these pieces of your journey can resonate with potential customers, and a website is a great place to share that.6. Cost-Effective MarketingSure, there are tons of ways to market your business. Ads, banners, flyers, and the like. But many of these come with recurring costs. A website? Once it's set up, it’s there. It can be a one-time investment that keeps giving back. Plus, with tools and tricks like SEO (basically, ways to make your site show up in search results), your website can become a marketing powerhouse.7. Easy UpdatesGot a new product/service? Hosting an event? Changed your opening hours? Websites are super easy to update. You don’t have to reprint brochures or signs. Just a few clicks, and your audience is in the know.8. Reach Beyond Your LocaleWhile your brick-and-mortar might cater to the local crowd, a website opens up the world. Anyone, from any corner of the globe, can discover your business and what you have to offer.Wrapping Up...Owning a website isn’t about jumping on some digital bandwagon. It’s a logical, essential step for any small business in this age. It's your voice, your digital storefront, and your opportunity to connect with countless potential customers.If you haven't dipped your toes into the digital waters yet, now might be the time. And for those already swimming in the deep end, hats off to you. The digital world awaits!

Mark SantosoOct 5th 2023

Headless CMS vs. WordPress in 2023!

Hey there, curious reader! If you're diving into the world of website development or revamping your online presence, you've probably come across terms like "WordPress" and "Headless CMS". With all the jargon out there, things can get confusing. So, let’s simplify things and delve into the merits of these two.The Timeless WordPressFirst off, let’s give a nod to WordPress. It's like that age-old recipe everyone loves. Since its birth in the early 2000s, WordPress has become the go-to platform for many. And why not?User-friendly: Even if you're not a techie, the WordPress interface is pretty intuitive.Themes and Plugins: Want your site to have a particular look or function? There’s probably a theme or plugin for that.Community: With its vast user base, there's a wealth of tutorials, forums, and experts available for help.However, like everything else, WordPress has evolved, and there's a shiny new kid on the block: the Headless CMS.The Rise of the Headless CMSSo, what exactly is a headless CMS? Imagine a car. Traditional CMSs, like WordPress, come with the whole package – the body, the engine, the wheels, and the interior. But with a headless CMS, you get the engine (the back-end) without the body (the front-end). This means you're free to design the body however you want!Here's why we at the studio love it (and why you might too):Flexibility: Since you're only dealing with the engine, you can build any type of car (website) body you want. Fancy a convertible or an SUV? Go for it.Performance: Without the weight of a predetermined front-end, sites typically load faster. This is especially crucial in an age where speed is everything.Multichannel Ready: You want your content on your website, your mobile app, a smart fridge, and an AI robot? With headless, you can push your content anywhere and everywhere.Security: With fewer points of entry (like plugins), there's often less vulnerability to hacks and breaches.Tech Stack Freedom: You're not tied down to a specific technology. Want to use the latest JavaScript framework? Or an emerging tech trend? With headless, the sky's the limit.Making the Choice: WordPress or Headless CMS?Ponder on this: if you're on the hunt for a straightforward, fill-in-the-blanks kind of journey, where a path is already carved out for you, WordPress might just be your buddy in this adventure. It’s like picking a pre-designed cake and just deciding what name gets written on it. Simple, sweet, and somewhat personal.On the flip side, if you’re itching for a tailor-made experience, where every nook and cranny of your website echoes you, especially amid the briskly evolving digital scene of 2023, stepping into the world of headless CMS could well be your passport to a world of unbridled creative expression and technological fluidity.Happy website building!

Mark SantosoOct 5th 2023